Campaign

Campaign may refer to:

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General officer

A general officer is an officer of high rank in the army, and in some nations' air forces or marines.

The term "general" is used in two ways: as the generic title for all grades of general officer and as a specific rank. It originates in the 16th century, as a shortening of captain general, which rank was taken from Middle French capitaine général. The adjective general had been affixed to officer designations since the late medieval period to indicate relative superiority or an extended jurisdiction.

Today, the title of "General" is known in some countries as a four-star rank. However different countries use different systems of stars for senior ranks. It has a NATO code of OF-9 and is the highest rank currently in use in a number of armies.

General officer ranks

The various grades of general officer are at the top of the military rank structure. Lower-ranking officers in land-centric military forces are typically known as field officers or field-grade officers, and below them are company-grade officers.

General election

A general election is an election in which all or most members of a given political body are chosen. The term is usually used to refer to elections held for a nation's primary legislative body, as distinguished from by-elections and local elections.

In presidential systems, the term refers to a regularly scheduled election where both the president, and either "a class" of or all members of the national legislature are elected at the same time but sometimes refers to special elections held to fill prematurely vacated positions. A general election day may also include elections for local officials.

The term originates in the elections in the United Kingdom for the House of Commons.

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India

The elections held to elect the members of the Lok Sabha after expiry of the normal term of five years are called the General Elections. Elections to some State Legislative Assemblies may be held along with the Parliamentary Elections. Earlier up to 1957 simultaneous elections were held for both the Lok Sabha and the State Assemblies. However, on account of early dismissal and mid-term elections the two got separated.

Civil war (disambiguation)

A civil war is an armed conflict within a nation.

The term "The Civil War" redirects here. See List of civil wars for a longer list of specific conflicts.

For the 17th century Civil War in England, see English Civil War.

For the 19th century Civil War in the United States, see American Civil War.

Civil war may also refer to:

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Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.